PACK SHOW – the most important event dedicated to the packaging industry in Southeastern Europe – returns in 2026 with a completely new vision for the future of packaging and retail!

The 2026 edition marks the strategic alliance between PACK SHOW and EXPO SHOP, the two benchmark exhibitions for the packaging and retail industries, joining forces to create the largest innovation hub in the region. A major event that brings together technology, design, production, and smart retail in a unique experience dedicated to the future.

Under the theme “SMART PACK. SMART RETAIL. SMART FUTURE”, the event taking place on May 12–15, 2026, at Romexpo – Pavilion B1, becomes the focal point of digital and sustainable transformation for packaging, plastics processing, logistics, and modern trade.

For the first time, the “Smart Retail & Pack Experience” demo area will offer an interactive showcase of technology – a complete journey of the product, from production and packaging to the consumer experience in front of the smart shelf.

With an expanded sector structure, participation from industry leaders, and visionary conferences dedicated to sustainability and digitalization, PACK SHOW 2026 becomes the platform where industries converge, ideas take shape, and the future is built today.