Visitor Profile – Pack Show 2025

Professionals from sectors such as Food & Drinks, Retail, HoReCa, Healthcare & Cosmetics, and Logistics explored the most relevant technologies and applied solutions from the packaging industry at Pack Show 2025.

The 2025 edition of Pack Show recorded over 3,500 visitors, most of whom were entrepreneurs (42%), general managers (10%), and sales directors (10%).

Pack Show 2025 attracted a significant number of professionals from various industries, with a notable presence of packaging manufacturers (16%) and e-commerce companies (14%), reflecting the impact of packaging on the online market and supply chains. This was followed by logistics warehouses (12%) and representatives from retail/FMCG (10%), suggesting a focus on efficiency and packaging solutions tailored to distribution needs.

The most sought-after product categories were sustainable paper and cardboard packaging (18%), aligned with global trends to reduce environmental impact, followed by plastic packaging (11%), packaging design (7%), and labeling and marking equipment (7%), highlighting the importance of branding and compliance in the industry.

Pack Show 2025 confirmed its role as a strategic platform for packaging innovation, with a focus on sustainability, automation, and sector-specific solutions for growing markets (e-commerce, FMCG, pharma & cosmetics). The strong presence of entrepreneurs and decision-makers emphasizes the business potential generated by the event.

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